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For those of you who mark it onto the calendar every year, the annual Regent Street Festival will take place on Sunday 26 September 2010.

Now in its 11th year, the annual Regent Street Festival will take place from 12noon to 7pm, with novelist Kathy Lette kicking off the proceedings! What's more this year’s traffic free event is dedicated to fashion and lifestyle, with the iconic theme... ‘Mile of Style’.

Working with the theme, a fashion catwalk will feature top models wearing the latest collections from the Regent Street brands including Anthropologie, Austin Reed, Aquascutum, Banana Republic, Calvin Klein, Charles Tyrwhitt, Desigual, Folli Follie, French Connection, Gap, Hawes and Curtis, Hobbs, Hoss Intropia, Jaeger, L K Bennett, Moss Bros, Reiss, Ted Baker, Tezenis, The Sting, Tommy Hilfiger, T.M. Lewin, Uniqlo and Viyella.

In addition there will be a polo arena where visitors can test their skills, with Ascot Park Polo Club, former training ground to supermodel Jodie Kidd, set to host an area where the public will be invited to learn how to swing a polo mallet, get on a polo pony and even be escorted along the curve as they try and hit the ball with the mallet. 

Hamleys will host an ‘All Dressed Up’ children’s area with Hamley and Hattie bears and other animal characters, and children can see the Ben 10 Monster truck in Regent Street for the first time ever. Living fashion statues and a traditional carousel will all add to the entertainment.

The world famous Regent Street stores will join in the festivities with a host of special in-store activities including champagne, refreshments, style advice, live music, competitions, gifts with purchase and much more.

Foodies will be delighted by the tempting treats on offer at the Courthouse Doubletree Hotel Food Court and can sample the very best delicacies from the Food Market.  Meanwhile, fashion inspired menus and live entertainment will be on offer in Regent Street’s food quarters, Heddon Street and Swallow Street.

The White Ribbon Alliance for Safe Motherhood (whiteribbonalliance.org) has been selected as the charity for this year’s Regent Street Festival – A Mile of Style.  The Regent Street retailers and restaurateurs are showing their generosity by donating prizes for a massive competition give away which already includes an Apple iPhone and a children's party from Hamleys.  Entry to the competition will be by text with all proceeds going to the White Ribbon Alliance.

The Regent Street Festival is the finale event for the New West End Company's “West End September Showcase” which runs from 1 – 26 September celebrating a month of Fashion, Food and Festivals!

Come and explore all three along the 'Mile of Style', on 26 September 2010, only on Regent Street!